Search Engine Optimization is an effective internet marketing strategy used world wide. There are a lot of ways to have a website search engine optimized, but the most widely used strategy is keyword stuffing. Having right keywords in your website is just as important as its content. You would need the right keywords or set of keywords to naturally rank in Google.com, Yahoo! Search, Bing.com, and other search engines.

You would first need to conduct a keyword research so you would know the commonly used keywords a prospective client utilizes when looking for a specific website. There are free Internet tools that you can use to find out the commonly used keywords, however there are also some tools can be used for a minimal fee. If you get to know the commonly used keywords, use them on your website.
Originally, Search engine optimization is done by strategically hiding keywords all over a website to trick search engines, however this technique has been discovered thus this does not work anymore. If you want a search engine to put your website on top of their list, you will need to use the keywords relevantly to avoid getting de-indexed by the search engines.
You may still place keywords in the Meta tags in your website’s HTML code; however they might not be the most effective search engine optimization technique anymore. The placement of keywords really depends on the type of website you have. Search engine optimization technique for a web 2.0 website may not always have the same process in optimizing a blog type of website.
It is advisable to use the keywords in the entire website’s content; this is especially effective when they are placed in the first sentence of the first paragraph, because the exact keywords will appear bold when it has been typed in by the user, word per word.
Keyword density is also a factor in search engine optimization, search engine optimizers – experts in search engine optimization – often disagree on the density of the keyword in a webpage. Some experts say that two percent (2%) is enough while other will prefer to have as much as ten percent 10%. But generally, you would want to have enough keywords in your content so that search engine will find your website relevant to be placed on the top of its list but you would not want to fill it with too much keyword that the reader might not understand the content anymore. Balance is the key to the success in doing search engine optimization using keywords.